Never say never — again. Justin Bieber surprised fans on Friday with the unexpected release of Swag, his seventh studio album, just hours after teasing it with billboard sightings and social media posts.
The new project marks Bieber’s first album since 2021’s Justice and his debut release since becoming a father last year.
According to Def Jam Recordings, the 21-track album reflects a more introspective and personal tone, shaped by Bieber’s experiences as a husband and new father. “This new era of music, inspired by his devotion to family, offers some of his most heartfelt work yet,” the label said.
Fans first spotted mysterious billboards featuring Bieber in Reykjavik, Iceland, and Los Angeles on Thursday. The singer later confirmed the buzz by posting photos of the billboards and a full tracklist to his Instagram, revealing songs like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness.”
